Implement your ad units (Step 1)

The first step to start with Google AdSense is understanding Google's policies and implementing your first ad unit. Read  the content!

Learn about our policies and how to apply them

Before you implement your first ad unit, it’s important to familiarize yourself with our program policies to ensure long-term revenue growth and a healthy account.

1. Content guidelines
   Want to make sure your content is not violating AdSense policies? Here are some examples of prohibited content:
   • Adult content
   • Copyrighted material
   • Violent content
   Please check this detailed overview which has explanations and examples of our content policies.
   
2. Ad implementation guidelines
   We'd like to remind you not to click on the Google ads on your site under any circumstances. Clicking on your ads generates invalid clicks, which may artificially inflate an advertiser's costs or a publisher's earnings. Invalid activity that we detect will be deducted from revenue at the end of the month and returned to advertisers. Please be aware that if we detect invalid clicks on your ads, we may take further action on your account in order to protect our advertisers' interests.  Other violations of ad implementation include:
   
   • Encouraging to click
   • Deceptive ads placement
   • Formatting content to mimic ads
   We recommend that you read our complete ad implementation guidelines.
   
3. Webmaster guidelines Your site must adhere to the webmaster quality guidelines. Following these guidelines will help Google find, index, and rank your site. Moreover, you’ll learn about the most common forms of deceptive or manipulative behavior.
   
   Ready to test your policy knowledge? Take this quiz!